What does the perfect property description look like?
Writing a property description may seem simple at first. However, it's the first step towards a successful and quick sale. Depending on its clarity and wording, you can attract your ideal buyers. This can shorten the sales period and positively influence the selling price.
The ideal headline
The first things potential buyers see in a property listing are the headline, the key details, and a compelling photo of the property. It's therefore worthwhile to highlight the most important selling points in the headline. Is the property located by a lake? Are the rooms unusually spacious? Or does your property boast exclusive features? Selling real estate is rarely a purely rational process. Emotions and the personal desires of potential buyers play a significant role. That's why a vivid description is more likely to appeal to potential buyers than a mere list of facts.
Your target audience
To ensure a quick and successful sale of your property, it's advisable to know your target audience. Is your property more suitable for a young family needing plenty of space? Or is it better suited for seniors who would benefit from barrier-free modifications?
Honesty pays off
Property sellers often try to conceal defects or even present them as advantages. A missing basement door might quickly be touted as a convenient access point to the garden. Prospective buyers see through such tricks quickly. If a property seems dubious, potential buyers will back out. While some defects can have their advantages, such as a noisy pub next door that could become a favorite haunt, experts generally recommend mentioning both advantages and disadvantages and remaining as neutral as possible.
What information should be included in the advertisement?
Reputable real estate agents never publish all information in the listing. For example, prospective buyers only receive the address after requesting the property details. Similarly, tools like virtual tours are only accessible to interested parties after they are willing to provide contact information such as an email address. Only those who are prepared to provide their contact information or complete a questionnaire demonstrate genuine interest in the property. Those who are merely posing as interested parties are usually unwilling to do so. To pique the interest of potential buyers, you must strike the optimal balance between essential and missing information in the listing. Reputable real estate agents, thanks to their extensive experience, know precisely which information belongs in the listing and which belongs only in the detailed property details.
Are you looking for support in marketing your property and need someone to perfectly present it on the portals? Contact us! We'd be happy to advise you.
You need further information:
https://immobilierichtigverkaufen.de/immobilienverkauf/immobilienportale/
https://www.finanztip.de/haus-verkaufen/
Legal notice: This article does not constitute tax or legal advice for any specific case. Please consult a lawyer and/or tax advisor to clarify the facts of your individual situation.
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About the author
Harry Mohr
Real estate agent (Chamber of Industry and Commerce)Harry Mohr, author of this article
