Why not try neighborhood marketing?

Did you know that 80 percent of property buyers in Germany come from within a 15-minute radius of the property? What better way to reach these 80 percent than with advertising in the neighborhood? These days, people often only think of real estate portals when they think about marketing a property. But so-called neighborhood marketing really pays off – if you know how to do it right.

Good word-of-mouth can take a significant – perhaps even crucial – part of the marketing process off your hands. To kickstart this and reach potential buyers in your neighborhood, professional real estate agents use clear signals. A prominently placed "For Sale" sign by the garden gate is a great way to attract the attention of potential buyers. Make sure the contact information is easily legible. After all, prospective buyers need to know who to contact. Professional agents always provide their phone numbers in such cases to ensure they are easily reachable. For private individuals, this can quickly backfire if the phone keeps ringing off the hook. Therefore, it's advisable to direct buyers to a website with further information first.

It's different with a flyer. You can include far more information than on a sign. A good photo is especially important to spark interest. You should also mention key details like the square footage, plot size, energy efficiency rating, number of rooms, and, of course, the asking price. To reach the entire neighborhood with your flyers, you'll need a large number. Professional real estate agents distribute an average of 5,000 flyers. Distributing them all requires a significant time commitment. It typically takes up to seven hours to distribute 1,000 flyers. Therefore, it doesn't hurt to hand out a few to your neighbors, relatives, and friends. Another alternative is posting flyers in the supermarket with a short property description. This way, you can reach several people with minimal effort.

These marketing campaigns need to be well-planned and take up a considerable amount of time. If you're thinking about selling your property, you probably don't have much time for that right now. A professional real estate agent knows exactly which marketing campaigns are effective and has the capacity to implement them quickly. And there's another point to consider: selling privately to a neighbor usually doesn't get you the best price. Neighbors and acquaintances often want a "friends and family" discount or instinctively compare the property to their own, for which they paid significantly less 20 years ago. A professional real estate agent, as a neutral third party, has a clear advantage in negotiations due to their personal distance.

Are you looking for support in marketing your property? Contact us! We would be happy to advise you.

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Legal notice: This article does not constitute tax or legal advice for any specific case. Please consult a lawyer and/or tax advisor to clarify the facts of your individual situation.

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