A price that's too high will scare off potential buyers, while one that's too low will cost you money. But what's the right price for a property as unique as you are, and how do you find it? You need an objective, professional valuation.

But couldn't you just set the price extremely high and then gradually lower it if there's no interest? Unfortunately, that doesn't work

“Those who enter the race with a price that is far too high […] often end up achieving much less than the market would have yielded.”

– Focus Online, October 2, 2014, quote from Schick, IVD expert

In other words: Setting the starting price too high will ultimately cost you more than choosing the right price from the start. But why is that?

Setting the right asking price is one of the most important steps in preparing to sell a property. If the price is too low, you're giving money away. If your asking price is too high, you'll scare away potential buyers. Only when your asking price is within the right range will you be able to generate enough demand to find the buyer who specifically wants to buy your house and is therefore willing to pay the best price!

An excessively high asking price also attracts the wrong target group. During the viewing, potential buyers realize that the property isn't worth the price and politely decline. Even if the seller lowers the price, it's no use; the prospective buyer simply had something else in mind. They've wasted their time and money.

A customer who sees that the price of the house has already dropped twice will likely wait a little longer to see if it will fall even further, even if it's currently at a reasonable level. Setting the initial price too high with the thought, "I can always lower it later," is a risky gamble.

Therefore: Offer the property at market value!

The definition of the word market value is derived from the building code:

"The market value is determined by the price that could be obtained in ordinary business transactions at the time to which the valuation relates, taking into account the legal circumstances and actual characteristics, the other features and location of the property or other object of valuation, without regard to unusual or personal circumstances."

– Section 194 of the German Federal Building Code (BauGB)

Put simply: Market value is the price that could be achieved on the market after considering the condition, characteristics, location and circumstances of the property.

So, the price at which the probability of a successful sale of the property is highest!

To determine the market value, the same criteria are generally considered as in an appraisal. These include the following factors:

• Position
• Property type
• Year of construction
• equipment
• Condition
• Size of the property
• Size of living space
• Layout of the house
• Modernizations and structural features

These criteria will be evaluated by an expert, taking into account the current situation.

With a valuation from RE/MAX Immobilien Kontor, you can therefore always be sure that you sell your property at the best price and achieve maximum profit.