Find potential buyers faster

While demand for real estate is currently high in metropolitan areas, finding a suitable buyer quickly can sometimes be difficult in rural regions. Those who approach marketing their property correctly can accelerate the marketing process and find a suitable buyer more quickly.

Who is the target audience?

To sell a property at the optimal time and price, it's not only important to know the current market situation and the value of your own property. It's equally important to know who your target group is. Who qualifies as your target group depends on many factors: the size of the property, the size of the plot, the location, and the floor plan. Beyond that, the following factors also play a role: What family situation is the house suitable for? What age group is it for? What are the preferences and needs of your target group? What is their income level? Can they afford the property? You need to define your target group using these parameters. For example, a two-story single-family home with a large garden will be more suitable for a young family with a dog than for a retired couple.

How do you reach the target audience?

Once you know who your target audience is, you need to consider the best way to reach them. Since most potential buyers try to get an overview online first, you'll need to place an ad on the major online real estate platforms. However, an ad in a regional newspaper can still be worthwhile, as it's not just older generations who still prefer this medium. At the same time, more and more people in their 50s and 60s are using Facebook, so this group can now also be reached online.

What should be considered when using social media?

You're most likely to reach young families through social media. When presenting your property on Instagram or Facebook, avoid overly detailed descriptions, as longer texts are rarely read on these platforms. Focus on the essentials; details can be provided later if there's genuine interest. At the same time, optimal photos are crucial on social media. Photos are a key tool for connecting with your target audience. Highlight the advantages for your target group in your photos, but don't distort the reality. Otherwise, you risk a backlash, which could negatively impact the price and the time it takes to sell. And usually, one post isn't enough. If the news feed is full, a post can easily be overlooked or forgotten. Therefore, it's advisable to post several times about the property to keep it top of mind.

Is that too much work for you? Contact us without obligation. We'd be happy to advise you.

You need more information:

https://www.anwalt.de/rechtstipps/makler-rechtssicherer-umgang-mit-immobilienfotos_081527.html

https://www.tagesspiegel.de/wirtschaft/immobilien/kuriose-immobilienfotos-keine-zweite-chance-fuer-den-ersten-eindruck/12955916.html

http://magazin.ivd-plus.de/home-staging/

Legal notice: This article does not constitute tax or legal advice for any specific case. Please consult a lawyer and/or tax advisor to clarify the facts of your individual situation.

Photo: © mohamed Hassan/Pixabay.com