A professional property listing can significantly increase your chances of achieving a good price and save you time on viewings. Private sellers often miss out on potential buyers because mistakes in their listings prevent them from reaching them. The following tips will help you create the perfect listing.
A good property listing relies heavily on both content and visuals, as potential buyers form their first impression visually. This impression depends on a good layout and high-quality photos of your property. Naturally, the property details are also crucial. The more informative these details are, the more questions potential buyers might have are answered even before a viewing, potentially influencing whether or not they are interested in your property. Even if you have strong emotional ties to your home after all these years, these are completely irrelevant to prospective buyers. They are far more interested in the property's location, the living space (in square meters), and whether it includes a garage.
Before creating your property listing, consider your target audience. What is important to them? How can you best reach them? The layout of your listing should then be tailored accordingly. DIN A4 format is standard. It should be clearly structured and easy to read. Focus on the essentials; bullet points are well-suited for this.
You should clearly highlight the advantages of your property compared to other properties: Does it offer a special view, is the house in a very beautiful location, is it particularly old, does it have any special architectural features?
Your exposé should contain the following:
- Property description: Building type, year of construction, number of rooms, living area calculation, type of heating, balcony, size of the plot, basement, attic, garage or parking space
- Condition of the property: When was it renovated or refurbished?
- Energy certificate (if the energy certificate is not submitted, is submitted too late or is incomplete, a fine of up to 15,000 euros may be imposed)
- Floor plan, site plan
- Description of the surroundings: urban/rural, economic situation of the area, transport connections, shopping facilities, schools, kindergartens
- Additional costs, desired selling price – is this negotiable? / If you are renting: rental price
- When will the item be available?
- If available: Property valuation by an independent expert
- Photos of each room, exterior view
- Possible viewing dates
- Contact information
This is how your exposé should be structured:
The content should be logically and clearly arranged. Begin with a detailed property description. This should be followed by photos with captions. First, show exterior views, then interior views. Next, include a floor plan, a site plan, and, if possible, an aerial photograph.
The key information should be summarized at the end of the property listing. This should include available viewing dates, any buyer's commission, other costs, and liability information. Finally, the full address of the property and your contact details should be included.
If all these tips are followed when creating the property listing, your beloved property is sure to make a great first impression on its potential new owners. And perhaps it will even be love at first sight upon seeing your listing.
Do you need help putting together your property listing? We're happy to assist you.
Photo: bykac